This blog is a place where all Sports Marketing students will share their opinions, comment on topics, and be able to access important class information.

Students will be using this blog to:
1. Complete weekly reflections on current sports topics (roughly 10% of Qtr grade)
2. Find additional copies of class project and assignment sheets
3. Share opinions and comments on class happenings
4. Find out what was missed when absent from class
5. Whatever uses I can think of as the class progresses

Wednesday, February 13, 2013


The following is your first reflection for the 3rd quarter. Please answer the question(s) to the best of your ability using FULL SENTENCES. Remember that this reflection is due no later than Sunday 2/17 @ 10:00 pm. Use the handout I provided on day 1 of the class to ensure that your response will earn you full credit.

3rd Quarter Reflection # 1

Please go to the following link and watch the short 3 minute video on Michael Jordan:

http://espn.go.com/blog/chicagobulls/post/_/id/12054/video-rovell-on-jordan-brand


After watching the video, please post a short 5-6 sentence summary of what you saw. Make sure to write in complete sentences using correct spelling and grammar.



Remember that these are your opinions, they can't be completely wrong if you provide logical facts!

12 comments:

Unknown said...

Jordan can be considered as the father of sport marketing in basketball. The risky contract the Nike signed with him changed the face of sport marketing and allowed Nike to make a lot of money. The "Air Jordan" brand was a success and other brands quickly decided to pay other famous players to do publicity and create a brand with their names. Micheal Jordan image also helped a brand like 'Gatorade' to stay on top of the sell in their domain. The "Air Jordan" shoes still really popular today and every sport brand is looking for who is gonna be the new Micheal Jordan.

Unknown said...

Matt Monahan
The video is about the way Jordan revolutionized the way Nike, and other top brands market what they have to sell. Jordan was one of the first athletes to have his own shoe brand, signing a contract with Nike in his rookie season. Nike took a gamble in signing the un-established rookie, but after Jordan proved himself to be a top player in the NBA, the Jordan brand took off. This video explains the mark the Jordan left on the court, and in the sports marketing industry.

Anonymous said...

Michael Jordon was one of the most influential basketball players of all time. He is dream was to sign a contract with Adidas, but they denied him a contract. Nike then picked him up and started one of the most popular shoe brands of all time, the Nike Air Jordons. After Adidas realized that they passed up on this superstar, they tried to another upcoming superstar for their own. Unfortunately for Adidas, there never was, and never will be, another Michael Jordon.

Unknown said...

Jake Murphy
This video is about Michael Jordan's legacy and his impact on modern day sports marketing.Most of his fame is from playing basketball but now when people here his name they think of his shoe line.His marketing plan is what has gotten him so much money. From Gatorade, to Jordan he has made a supstacial amount of money just from these companies alone. His impact on the sports marketing world has brought companies to new heights.

Anonymous said...

The clip that I just watched was about Michael Jordan's shoe brand. It starts off saying that Jordan always wore Adidas shoes and how he wanted to sign with him but they missed their opportunity and Nike signed him instead. This lead to both Jordan and Nike making huge amounts of money. After everyone saw how much money was being made they tried to find the next mike so they too could make millions of dollars. No one would find as much success as the Jordan's did.

Unknown said...

Micheal Jordon had change the sports world for ever. He has made companies spend millions of dollars on althetes. Such as Kobe and Lebran James. But there is never going to be another Michael Jordon. It is amazing to me that he makes so much money now and he does not even play a profecsional sport anymore. It is all from endormenst.

Anonymous said...

Lucas Torrejon
This video show Michael Jordan's rise in the NBA. Also how he broke new ground in the basketball shoe market by selling his own pro model shoe. Now this is very popular and many popular basketball players have their own shoes. However Jordan was the first to do it. His shoe was extremely popular, selling millions within the first year real eased.

Anonymous said...

Matt Sunderland Per:D 2/16
In the video I saw the absolute dominant force that Michael Jordan was. Not only was this video about his impact on the game but his huge impact on modern day's advertising and marketing. He started his own shoe company which raked in the cash and in turn started other players to follow and start their own branch of apparel. Now, alot of companies use professional athletes to advertise their merchandise because they saw the outcome that Jordan produced. Fiftty years old, retired, and still stacking.

Unknown said...

i had to find it somewhere else.
The video its about how MJ started the sports marketing industry. He was the first player in sign up with a shoe company and made it extremely successful.All the publicity he made for nike, made the company win billions of dollars and this fact started the path for other companies to start sponsoring players.The companies also started future stars from high schools.He also made billions of dollars with gatorade. Now in AMerica thanks to MJ nike air jordans have the 58% of all the basketball shoes industry.ANd now MJ is considered the father of sports marketing

Jacob Colon said...

Jacob Colon 10th
Michael Jordan
This video is about how Michael Jordan changed the modern day sports marketing business signing a contract with Nike. With tremendous sales over 100 million dollars in its first year, other shoe companies started to follow this idea by signing star athletes to their brand and scouting young players. Gatorade then signed MJ to a long term endorsement leading other companies to sign star athletes such as Lebron James. Both these strategies proved very affective; Nike bringing in over 125 million dollars in its first year of the deal and Gatorade holding 80 percent of the sports drink market at over 2 billion dollars a year. Today Jordans annual sales top 1 billion dollars a year continuing to prove successful. Overall, MJ has shaped the modern sports marketing busines.

Unknown said...

Ryan Chadwick
What I believe this video Was Showing was how Micheal Jordan changed the game of Basketball. It was also about is finest moments in his career. Like he said in the video he believed in defense then offense. One moment in the video i really think was special when he won the game on farther's day 3 days after his father past away.

Unknown said...

This short video was about Michael Jordan and was showed what he did to change the world of sports marketing. The video shows how much money companies put into endorsing their product. It talks about Nike and the deal that they signed with Michael Jordan that paid him to wear their shoes, as well as they made their own line of shoes with his name. They become very popular and other companies are trying to find “the next Michael Jordan”. The video also tells that Michael Jordan can be called the grandfather of modern day sports marketing.